Future Position Pending Award: Provide comprehensive strategic communications management support services to the U.S. Army Medical Command, Army Recovery Care Program, and Army Medicine outreach. Develop original, compelling content to reinforce approved program messaging utilizing: strategic messaging and modern storytelling techniques, written stories and publications, social media management and content creation, still photography and videography, graphic design and web development.
Specifically, the Senior Writer shall support development of precision program messages for each identified stakeholder category; development of original, compelling content to reinforce approved program messaging using modern story telling techniques; graphic design, photography and videography, web development, sustainment of both proprietary and non-proprietary media platforms, for publication and distribution of all approved content. The utilization of multi-media tools and techniques for effective use of national and international media interest during high-profile events. Analytics to measure outcomes and determine needed improvements.
IAW the Strategic Communications Plan, the Senior Writer develops and drafts tailored outreach campaigns, strategic communications strategies, and tactical execution plans for high-visibility events for government approval. The role requires interviewing subjects on diverse topics relevant to MEDCOM to author cohesive, multi- platform content—including executive speechwriting, feature stories, public information, briefings, and social media—tailored to specific stakeholder categories while ensuring strict alignment with the organizational communication strategy. Additionally, the Senior Writer evaluates campaign performance to provide actionable recommendations for improving stakeholder collaboration and is responsible for delivering a Monthly Status Report to the Contracting Officer's Representative (COR) that encompasses comprehensive operational tracking, metrics, and reporting data.
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